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Impulse Buying

Here are some scary numbers:

You'll probably make 40,000 impulse buying decisions
in your lifetime.

That'll cost the average consumer about $200k.

 

DON'T BELIEVE US?

>> Check this out... >>

 

Everybody impulse buys!

But if you know what's happening around you, you can stop burning money (you don't have).

Ever seen this?

A kid in a grocery store randomly grabs an item from a low shelf for a parent to buy. The parent, without thinking, adds it to the cart.

Little Girl at the Grocery Shop
Game Face

Or ever done this?

Realized you've bought something in the past that you never use, or really didn't need.

Ever felt this?

Had regret over something you've bought.

Faceless
Woman holding leather wallet

Or felt this?

Stress when a bill arrives.

 

Everywhere around us...

From the day you were born, you have been surrounded by a marketing environment that is based on persuading you to spend money without planning—the definition of impulse buying. 

If you think about it, isn't the goal of virtually all marketing to get you to make an impulse buy? Have you ever seen an ad that said, "Don't buy this now! Wait awhile and think about it—and make sure you try to find something cheaper and better at our competitors!"?

In the air.

Impulse buying messages—like the air we breathe—are omnipresent

and accepted by us without thinking.

 

If you are an "average" consumer:

 

At least 40% of all the money you spend in your entire lifetime will be on "impulse buys".

 

But learning to break the impulse-buying habit actually takes work! Marketers know it takes work, too. They know that if you're faced with enough impulse decisions, you'll eventually become fatigued.

Bingo! You make a lot more impulse buys.

How do we stop bad impulse buys?


You can retrain your brain. And in retraining your brain, you will influence the shopping habits of all people who regularly shop with you.

 

Start with a reality check.

Take an "impulse-buying inventory" of your home.

Did you find anything you bought but haven't used or don't really need?

Living Room
Arranging Store Racks

Think about your last visit to a store.

Any store. Ask yourself this question about each item you bought: "Did I go into the store planning to buy that item?"

Keep your mind on a bigger goal than the impulse buy.

 Life isn't fun if you're always telling yourself, "Don't buy that!" But if you look at impulse buying moments as chances to help you reach a bigger goal in your life, you're taking positive action. 

Girl Behind a Curtain
Smiling Student in Lecture

For example, thinking:

"Hey. If I don't spend that twenty, my savings account can grow." Or "If I skip that purchase, the vacation gets closer."

 

And then you should probably...

 

Adopt these 3
core habits:

Develop shopping lists for more than groceries:

Clothes. Housing items. Vacation goals. Major purchases like cars, homes and education.

Expect marketing tricks.

 Have you ever bought a "jumbo" size of an item because you assumed it was cheaper in volume? Did you know that many times it isn't cheaper?